Now Hear This! Men are Buying Makeup!
Listen up, guys, something I want you to see. Click over to this YouTube link (youtube.com/watch?v=P4xrQiW2PXQ - it's safe for work!) and scroll over to 3:00 or thereabouts. This is a cosmetics guru (Barry Beck) who owns the Bluemercury makeup store chain around the country. He's answering one of the host's questions about whether men are coming into his store to buy makeup.
His answer is classic.
"Men are realizing, looking good extends beyond having a great watch and nice apparel."
He ought to know. He owns the fastest-growing cosmetics store in existence. And he's on TV, so he's wearing makeup right now!
He goes on to say that for the first time, men are purchasing bronzer, concealer and tinted moisturizer, not just shampoos and shaving creams and items clearly for that special lady.
This is awesome, guys. Buy makeup and wear it every day. Some of you will look way better...and some of you might understand a little bit about what it's like to be us women for a while!